Pioneer Day is for SISU
- Brian Brown
- Jul 14
- 1 min read
Join us on one of Utah’s favorite holidays by booking any session on July 24th.
Everyone who visits us gets a free sauna hat.
Not only that, we’re offering a unique, crowdsourced deal!
Sell out every session, and EVERYONE gets a free bounce-back session. That’s a giveaway valued at over $6,000.
We’ve got 22 hours of sessions, accommodating up to 175 people.
Whoever you’re celebrating with, bring them to PLUNJ!
The sauna will be hot, and the pools cold, from 5:30a to 10:30p.
Come solo, bring a friend, host family / friends in a private group buyout.
However we get to 175, let’s do it!
—
SISU, a Finnish word, signifying “the extraordinary willpower to dive in despite overwhelming adversity”.
It’s a mantra emblazoned pool-side on our studio wall.
It’s also uniquely Utah.
For hundreds of years, people have been migrating to Utah with the extraordinary willpower to persevere in building a prosperous future despite difficult circumstances.
Feel the essence of the pioneer spirit in taking the PLUNJ.
Throughout the day we’ll have special treats, giveaways, and sauna-life-tidbits to send you away feeling empowered to take on whatever life has in store.







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